TV3 / Canal 9


Xavier Sardà / Diego Braguinsky



Tot per l’audiència

The explosion of private television channels in Spain provided the management of television companies with a great mission: to win over viewers. Since then, the war to win the biggest audience has been an unending battle that is still fought between the public and private channels. This competitiveness sparked off a new idea: to make a programme that joked about the different ways in which the channels behaved in order gain better ratings.

The presenter Xavier Sardà, supported in part by the team of writers from the Catalan “El Terrat” production company, with Andreu Buenafuente, Oriol Grau and Toni Clapés, bore the burden of this outrageous show whose only objective was to increase the audience for TV3 at any price. One of the most original innovations in the programme was the installation of hidden cameras in the homes of totally unknown people. The “victims’” reactions were the funniest part of all.

Other ideas for this unique show were to explain bizarre recipes, regular connections with a supposed data-collecting centre that gave out up-to-the-minute information about the audience figures, ludicrous interviews and impossible quizzes. Everything, to get more audience share. ‘Tot per l’audiència’ also formed part of the programming for Canal 9 in 1994. For Valencia, the presenter was Diego Braguinsky and the collaborators, Mamen, Pedro Reyes and Barragán.


Show Channel Season Share Average share
Tot per l’audiència TV3 1994 469.000 17 %
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